Browsing by Author "NALIAKA, MERCY"
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BRANDING STRATEGIES, SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE OIL INDUSTRY IN KENYA.
NALIAKA, MERCY (THARAKA UNIVERSITY, 2025-11)The Kenyan petroleum sector is a very competitive and dynamic market where companies like Rubis Energy, Vivo Energy and TotalEnergies make huge investments on branding strategies with an aim of ensuring customer satisfaction. ...
